Business

There is no escaping the fact that a lot has changed in the last 12 months, and the Photography and Videography industries are no different. Video is not just about the business, product and services anymore, but much more about the people behind the business and the company culture. At Zoom In...

Our buying decisions are influenced on a subconscious level by our relationships to brands. This fondness is cultivated through effective marketing, and if you think of brands like Apple, Disney or even your local supermarket, you likely have a feeling about them. This, in turn will make you more or...

If you're happy with your current clientele, then great - keep doing what works! However, if you're looking to grow or are concerned about the need to entice new customers, then there's something we have to tell you about the stock you’re using (or thinking of using) online. Times have changed....

Imagine this. You’re on public transport (bus, train, light rail – whatever tickles your fancy!) and you see a person get on and start making their way towards that spare seat next to you. They are wearing a Hypercolour t-shirt from the 80’s, tartan leggings, a headpiece that would not...

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