The first thing people notice when researching your business, is your branding image – or your personal headshot. When making the decision to work with you or your business, they, like all people, want to know that you are trustworthy and they will gain value from working with you. In these post-pandemic...
We were on a Photoshoot recently, and it came up in conversation as to what word or phrase a Photographer would say the most on a shoot. What do you think it is? If you guessed SMILE, you’d be …….. dead wrong! While most people think that ‘smile’ is what a Photographer...
There is no escaping the fact that a lot has changed in the last 12 months, and the Photography and Videography industries are no different. Video is not just about the business, product and services anymore, but much more about the people behind the business and the company culture. At Zoom In...
Our buying decisions are influenced on a subconscious level by our relationships to brands. This fondness is cultivated through effective marketing, and if you think of brands like Apple, Disney or even your local supermarket, you likely have a feeling about them. This, in turn will make you more or...
If you're happy with your current clientele, then great - keep doing what works! However, if you're looking to grow or are concerned about the need to entice new customers, then there's something we have to tell you about the stock you’re using (or thinking of using) online. Times have changed....
A professional headshot is one of the most important photos you need when promoting yourself, so I wanted to provide a simple guide to our headshot sessions to help you understand the process. A great headshot serves as your business card which you can put on your website, social media accounts, casting profiles,...
Imagine this. You’re on public transport (bus, train, light rail – whatever tickles your fancy!) and you see a person get on and start making their way towards that spare seat next to you. They are wearing a Hypercolour t-shirt from the 80’s, tartan leggings, a headpiece that would not...
We get it! Professional Photography is often seen as an expense that you might be able to get by without. Let’s face it, you could take some pictures yourself or use stock photos BUT, the truth is, high quality Professional Photographs are an important asset that will contribute to your...
As we slide into the festive season, all thoughts turn to holidays, but what about the New Year? Have you thought about what you want to achieve, both professionally and personally and how you’re going to do it? A great way to kick off your ‘New Year, New You’ is with...
A Headshot can be useful for so many situations; email account, email signature, LinkedIn, Twitter, Facebook, and Instagram photos, personal website or your portfolio, guest posts or bylines, company bio, the list goes on. At some point in your career, you will want to have one on hand and why...
Photography is the art of capturing light with a camera. There are many different reasons we look to Photography as a means to capture a moment in time. It may be a special Event or milestone you would like to remember or record. It may be a visual representation of...
Welcome to our May instalment of the Client Spotlight program. Here we are able to shine a light on a business we have recently worked with. This month we are excited to feature Atelier Wealth. Atelier Wealth is a Sydney based Mortgage Broking Service specialising in Home Loans & Investments for First...
No, it's not a real term but the struggle is real for some people. Try to remember, you will always be your harshest critic and the road to self acceptance can be a difficult one to navigate. If you need some new Headshots but suffer from P.A.S, what can be done about it? Firstly,...
Welcome to our April instalment of the Client Spotlight program. Here we are able to shine a light on a business we have recently worked with. This month we are excited to featuring Franklin Shanks. Franklin Shanks is a boutique tenant advisory and tenant representation company based in Sydney and Singapore,...
The reality is that not everyone likes having their photo taken. At Zoom In With Eden we pride ourselves on helping you feel relaxed and looking confident in front of the camera. Click below for a sneak peak into one of our sessions. https://www.youtube.com/watch?v=no7Mo3ucE68&feature=youtu.be Not only that, during the session we have the ability...
Ever wondered if the selfies you are taking are distorting your facial features? Well science says ‘yes’ and it could be by up to 30%!! According to a research letter published in the JAMA Facial Plastic Surgery Journal USA, 1.5 meters is the optimal distance for taking portraits that don't distort your...
Welcome to our next installment of the Client Spotlight program. Here we are able to shine a light on someone who has helped us grow as a business over the years. This month we are excited to featuring Spring Digital. Based in North Sydney, Spring Digital are a software, app and...
“How Often Should I Update My Professional Headshots?” It’s is a question photographers get asked quite often. Some clients may update them every 6 months and some may have not updated their headshot for years. Ideally every 3 years you should be freshening up your look and keeping it current. Here are some...
You Only Get One Chance To Make A Good First Impression What is your headshot currently saying about you? If you are the face of your business then is your business looking Professional? Confident? Approachable? So how do you ensure you are looking your best? Here are a few tips from our team...
You might be wanting New Headshots, images of your Events or might even need Images of your Business you can showcase on your website, we are here to help. We specialise in taking unique Headshots and absolutely love taking Images of your Business you can showcase to your current and new clients. ...