03 Mar Why Professional Images Are A Non-Negotiable For Building Your Brand
Imagine this. You’re on public transport (bus, train, light rail – whatever tickles your fancy!) and you see a person get on and start making their way towards that spare seat next to you. They are wearing a Hypercolour t-shirt from the 80’s, tartan leggings, a headpiece that would not look out of place on Vegas Showgirl and to top it off? A brightly coloured pair of Crocs.
You recoil in horror and divert your attention away to something else, while using a Jedi mind trick to get them to sit elsewhere.
How does this relate to building your brand through professional images, we hear you ask? Good question!
Take your website, for example. If it’s badly designed with poor quality images, more than likely the user will recoil in horror and jump off your website and onto your competitor’s. If your competitor has a strong brand, with professional images, then it’s a no-brainer for the customer.
Professional images can be used across your social media platforms, your website and any printed or digital marketing material. Professional images allow for an authentic visual representation of your brand and speak volumes to your customer about how you run your business. Professional, slick and well put together? You just secured a new customer. Dated, inconsistent and lacklustre? Bye, bye sales.
The team at Zoom in with Eden can help create professional, high quality images for your business to ensure a strong and consistent brand. Talk to us today about how we can help!