Hey there I recently had the privilege of being interviewed by Grow a Small Business. It was a great opportunity to share my insights on their podcast. Embarking on the path of business ownership is a unique journey. This illustrates the experience of collaborating with our clients and the evolution my business has undergone...
We were on a Photoshoot recently, and it came up in conversation as to what word or phrase a Photographer would say the most on a shoot. What do you think it is? If you guessed SMILE, you’d be …….. dead wrong! While most people think that ‘smile’ is what a Photographer...
There is no escaping the fact that a lot has changed in the last 12 months, and the Photography and Videography industries are no different. Video is not just about the business, product and services anymore, but much more about the people behind the business and the company culture. At Zoom In...
Our buying decisions are influenced on a subconscious level by our relationships to brands. This fondness is cultivated through effective marketing, and if you think of brands like Apple, Disney or even your local supermarket, you likely have a feeling about them. This, in turn will make you more or...
If you're happy with your current clientele, then great - keep doing what works! However, if you're looking to grow or are concerned about the need to entice new customers, then there's something we have to tell you about the stock you’re using (or thinking of using) online. Times have changed....
For many of us, in many ways, 2020 was a tough and trying year, and as we now move into a brand-new year (and decade!) there couldn’t be a more perfect time to give your business a little bit of TLC and turn your attention towards stand out Business Photography!...
Yes, we bang on about it a lot, and we’re sure you are all familiar with the many reasons why you should engage a Commercial Photographer for your business. But (there’s always a but!), did you know that there are some other reasons that could actually take your business to...
Planning an event even in best of times can be an exhausting, stressful pressure pot of emotions and often an uphill battle of ticking off your never-ending to-do list! Cut to 2020 and the rules have all changed… Now there are even MORE hurdles and hoops to jump through to...
The best way to truly understand why team shots add value you to your website is to think back to a website you recently visited and pinpoint how it caught your eye and made a lasting impression. Our guess is this website had engaging content, whether it was imagery or...
Video is a sensory experience for any audience, using both exciting sight and sound, video infographics and promos are WAY more engaging than static imagery content (4x to be exact!) There is no doubt Video marketing collateral is a killer weapon in your businesses promotional toolbox but is the bottom line...
Imagine this. You’re on public transport (bus, train, light rail – whatever tickles your fancy!) and you see a person get on and start making their way towards that spare seat next to you. They are wearing a Hypercolour t-shirt from the 80’s, tartan leggings, a headpiece that would not...
Yes, we are talking about VIDEO! Zoom In With Eden now offer videography services in conjunction with photographic services. And while most businesses think that images are the way to go, you’re missing out on a huge audience if you’re not using video as part of your marketing collateral. Why?...
We get it! Professional Photography is often seen as an expense that you might be able to get by without. Let’s face it, you could take some pictures yourself or use stock photos BUT, the truth is, high quality Professional Photographs are an important asset that will contribute to your...
As we slide into the festive season, all thoughts turn to holidays, but what about the New Year? Have you thought about what you want to achieve, both professionally and personally and how you’re going to do it? A great way to kick off your ‘New Year, New You’ is with...
Ah, it’s that time of year again already! Yep, the office Christmas party. And while some people shudder at the idea, work Christmas parties are a fantastic way to celebrate the hard work the team has put in during the year. So, why would you hire a professional photographer and...
Sonic Sight is an award winning video production business based in Sydney. Geoff Anderson has been running this company since it started in 1993. We have been lucky enough to work with Sonic Sight over the years providing them with photography for their events. We spoke with Geoff and when asked...
A Headshot can be useful for so many situations; email account, email signature, LinkedIn, Twitter, Facebook, and Instagram photos, personal website or your portfolio, guest posts or bylines, company bio, the list goes on. At some point in your career, you will want to have one on hand and why...
Photography is the art of capturing light with a camera. There are many different reasons we look to Photography as a means to capture a moment in time. It may be a special Event or milestone you would like to remember or record. It may be a visual representation of...
Welcome to our June instalment of the Client Spotlight program. Here we are able to shine a light on a business we have recently worked with. This month we are excited to feature Infinity Office Furniture. Infinity Office Furniture was started in July 2016 and has grown from a small showroom...
Welcome to our March installment of the Client Spotlight program. Here we are able to shine a light on someone who has helped us grow as a business over the years. This month we are excited to featuring mm+j architects. mm+j is an architectural firm based in Manly. Partners David McCrae...